Scarlet Begonia is proudly a Homegrown Madisonian & Veteran Owned business. Located in the heart of Main Street, this Eclectic Mercantile is filled with curated clothing, formal rentals (kids, women & men), HatBar (event space), accessories, gifts & specialty foods for Women + Men. Whether you’re looking to rent a tux for a special event, schedule a private party at the HatBar (or curated private craft party), or shopping for something new - Scarlet Begonia is your destination!

Hours of operation:

• Sunday & Monday 12pm-4pm
• Tuesday-Fri day 11am-5pm
• Saturday 10am-6pm

Featuring brands from: Geno's Formal Affair and Simply Southern Collection

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